How to Get Started with Branding Your Biz By Maverick Steffen | Daily Marketing Advice A few of the small businesses that have contacted us from New Jersey (summer resort towns) all seem to share the same frustrating mind-sets: "advertising in the winter (off-season)...
Guide to Trashing Your Competitors By Maverick Steffen | Daily Marketing Advice Negative Branding can essentially be broken down into 2 categories listed below. You'll notice I labeled these both with the keyword 'political' because these types of ads are...
Why You Should NEVER Open a Trendy Business By Maverick Steffen | Daily Marketing Advice Trendy today, gone tomorrow is a very typical and yet elusive fact of business that a business's initial customer volume conceals. A trendy business such as a bar, music store or...
How to Create and Promote a Charity Event By Maverick Steffen | Daily Marketing Advice If making a salad is easy, creating and promoting a charitable event is even easier. Let's go through the numbers: 1) What comes first, the event or the charity? For my first event,...
How to Write an Effective Advertisement Headline By Maverick Steffen | Daily Marketing Advice Unless your headline gets your reader to do exactly what you want them to do (i.e. read an article, fill out a form, pick up the phone, etc.), it is a complete waste of time....
