Does SEX Really SELL? By Maverick Steffen | Daily Marketing Advice Advertising sexy women is generally NOT an effective advertising strategy if you are selling a product or service that does not directly enhance a person's ability to mate with another. In other words,...
How to Create Positive Perceptions in Marketing By Maverick Steffen | Daily Marketing Advice The one unreliable feature that marketers hate is that X-factor, that je ne sais qua, that thing where logic and rationale surrenders itself to emotion and instinct. I hear...
Guide to Your New SEO Strategy By Maverick Steffen | Daily Marketing Advice The goal of Search Engine Optimization is to ensure people find your website when looking for the stuff that you sell online. That's it, and nothing more. Billions of words have been written...
#1 Email Marketing Secret By Maverick Steffen | Daily Marketing Advice Have you ever watched a reality television show? If you have, than you are well aware of this great email marketing secret I am about to show you. Reality television shows effectively generate...
What Should a Marketing Dashboard Contain? By Maverick Steffen | Daily Marketing Advice Everyone in sales has experienced the same problem: A new form or phone lead will contact your company eager to learn how you can improve their life, and yet, they fail to respond...
