How Marketing Influences Product Development By Maverick Steffen | Daily Marketing Advice When Pepsodent (toothpaste) came onto the scene in the 1920's, toothpaste was already everywhere. Pepsodent promised fresh breath, but so did Listerine. Pepsodent promised whiter...
Guide to SEO Keywords By Maverick Steffen | Daily Marketing Advice A keyword is one or more words in sequence that are primarily used to retrieve information on web search engines. The following are examples of keywords: New Jersey Disney stuffed potatoes Long tail...
How to Convert Old Leads into New Business By Maverick Steffen | Daily Marketing Advice Many business owners have a long list of emails of previously served customers. Are you one of them? Unfortunately, they are not using these emails to drive more sales from those...
How to Brand Startups By Maverick Steffen | Daily Marketing Advice Most businesses fail within their first to third year of business because they have no idea what they're doing! For example, entering the market as another "me-too" business is the worst possible...
Google's Search Engine 101 By Maverick Steffen | Daily Marketing Advice Today I'm going to give you the philosophy behind Google's search engine so you can cater your internet marketing program to be found by more customers online. In this post, I don't want you to...
