Why Less is More By Maverick Steffen | Daily Marketing Advice Tall, short, fat, skinny, rich, experienced, angry, funny, dweeb, loser, jerk. What do all of these things have in common? They all signify the fact that people like to sum up very complex ideas with...
What is Marketing? By Maverick Steffen | Daily Marketing Advice People hear marketing and think of spam email, horrible commercials, false claims and pushy telemarketers. What many people don't realize is marketing is their gateway to better products and services....
How to Create Demand to Sell Your Stuff By Maverick Steffen | Daily Marketing Advice You and I both know that lately most people are spending less money. So, the reason your advertising may not be successful is not because people don’t find you credible, they may just...
Should You Allow a Chain Store to Private Label Your Product? By Maverick Steffen | Daily Marketing Advice Last year I had a client who manufactured a paint and graffiti remover. Their product was available in several chain stores; however, the most profitable of...
How Marketing Influences Product Development By Maverick Steffen | Daily Marketing Advice When Pepsodent (toothpaste) came onto the scene in the 1920's, toothpaste was already everywhere. Pepsodent promised fresh breath, but so did Listerine. Pepsodent promised whiter...
Guide to SEO Keywords By Maverick Steffen | Daily Marketing Advice A keyword is one or more words in sequence that are primarily used to retrieve information on web search engines. The following are examples of keywords: New Jersey Disney stuffed potatoes Long tail...
