#1 Email Marketing Secret By Maverick Steffen | Daily Marketing Advice Have you ever watched a reality television show? If you have, than you are well aware of this great email marketing secret I am about to show you. Reality television shows effectively generate...
How to Leverage 'Guarantees' to Drive New Business By Maverick Steffen | Daily Marketing Advice The Hair Cuttery has created a rather interesting, and to me, somewhat confusing guarantee in the interest of driving new business while maintaining existing. Are you ready...
How to Write Calls-to-Action By Maverick Steffen | Daily Marketing Advice The only reason you're sending email to people is to drive some sort of action... ....that is, unless you're writing an apology like CEO Reed Hastings of Netflix did when he spontaneously...
How to Do Online Reputation Management By Matt Steffen | Daily Marketing Advice When I was in Afghanistan, we were stationed at FOB (Forward Operating Base) Warrior. Today it is mainly a Polish Base, but in 2007, that was home to world'sĀ greatest marketing expert....
How to Write an Effective Advertisement Headline By Maverick Steffen | Daily Marketing Advice Unless your headline gets your reader to do exactly what you want them to do (i.e. read an article, fill out a form, pick up the phone, etc.), it is a complete waste of time....