How to Promote Anything to Anyone
Featuring Matt Steffen
Learn how you can brand your company to be the expert in everything you sell.
This is what I cover in the video/post:
1: Why you should never offer more than one product or service to more than one market on your ads or website
2: Why the Holiday Inn name was hurting its Crowne Plaza brand
3: Why Toyota never puts their logo on their Lexus vehicles
4: How Proctor and Gamble sells dozens of household products, and nearly all of them are the leaders in their category
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