Click to Learn Why This Marketing System Works Best for You
As a business with a national target market, aiming to drive significant foot traffic to your locations, we’ve crafted a precise marketing strategy within your budget of $1,999 to $3,999. This plan is designed to not just catch the eye of your potential customers but to lead them straight to your doorsteps. Let’s unpack this dynamic approach:
Facebook Advertising: The National Spotlight – Our first step is to harness the power of Facebook Ads. This platform's extensive reach and sophisticated targeting capabilities make it a formidable tool for reaching audiences across the country. We’ll create engaging, tailored ads that showcase your products and services, sparking interest and directing potential customers to your physical locations.
Email Marketing: The Engagement Engine – Complementing the wide reach of Facebook Ads, email marketing will serve as our engagement engine. This is where we build and nurture relationships with your audience. Through targeted, personalized emails, we'll keep your brand at the forefront of their minds, sharing updates, special offers, and unique insights that encourage them to visit your locations and experience your offerings firsthand.
Video & Photography: The Visual Storytellers – In today's fast-paced digital world, compelling visuals are key to capturing attention. We’ll employ professional video and photography to vividly showcase your products and services. This isn’t just about showing what you offer; it’s about telling a story that resonates with your audience, creating a desire to experience your offerings in person.
Social Media Marketing: The Community Builder – Finally, we amplify your presence with a robust social media strategy. Platforms like Instagram, Twitter, and Facebook will be utilized not just for promotion, but for building a community around your brand. Regular posts, interactive content, and customer engagement will keep your audience connected, turning online followers into offline visitors.
This strategy is a cohesive and integrated ecosystem. Each element supports the other, creating a seamless journey from national exposure to local foot traffic. Facebook Ads for capturing attention, Email Marketing for deepening engagement, Video & Photography for visual impact, and Social Media Marketing for community building and sustained interaction.
Strategy: Create customized ad funnels for your business, and target people actively looking for your offerings online, and then retarget them until they become customers.
Option 2 (includes Option 1):
Strategy: Create email campaigns and auto-responders to target people potentially interested in your offerings while retargeting existing leads and customers.
Option 3 (includes Options 1 & 2):
Video & Photography
Strategy: Schedule and execute series of video and photo shoots that we will use to generate a nearly endless series of highly creative, broadcast quality video and picture ads.
Strategy: Develop and post 30 custom designed Memes each month to your Social Media pages around content that will drive your target market to know, like, trust and buy from you.
Anatomy of Your New Facebook Ad System
The goal of the Facebook Advertising System is to advertise your business, to people already looking for your offerings, until they purchase directly from you.
For example, if you sell dental supplies nationally, your ads would be shown to people searching for dental supplies, or watching videos about dental supplies, or visiting websites that sell dental supplies (your competitors), until they purchase your dental supplies.
- We will build 1 custom Facebook Ad and Landing Page Funnel each month that will target people online already looking for your offerings. We will then re-target all traffic to your Landing Pages and website with additional Facebook Ads until they purchase your offerings
- We will ensure all website visitors continue to see a diverse group of strategic ads until they make a purchase.
- We will A/B/n Test each Ad and Landing Page element (headlines, images, body copy, calls-to-actions, ad placement, etc.) in order to increase profit-producing elements while eliminating weaker ones.
Anatomy of Your New Social Media System
The goal of the Social Media* Marketing System is to drive trust and loyalty in your brand in order to drive more sales of your offerings.
- We will create and post 5-10 Memes (idea or offer expressed with a combination of image and text) each month to your company's social media.
- We will cultivate Social Media presence around your company’s unique brand and vision.
- You will be required to submit which holidays your business officially celebrates, and we will create tactful* Memes around these holidays as well.
*While Social Media may not directly enhance your bottom line, it contributes greatly to the trust required when new leads are researching your business in search of a consistent and deliberate online pulse.
*Despite all Memes being customized and branded for your business, we NEVER place your logo on a Meme for a somber holiday, such as 9/11 Remembrance, Memorial Day, etc.
Anatomy of Your New Email Marketing System
The goal of the Email Marketing System is to consistently engage new and existing leads with compelling content and unique offers until they purchase your offerings.
The thrust of our email marketing efforts is simple: Build emails people look forward to that simultaneously in increase sales.
- We will develop and send 2 email marketing campaigns each month in order to drive more sales, based on your market: B2B, B2C or both.
- B2B: We will add 100-250 new prospective leads into your list each month, until market is fully captured.
- B2C: We will leverage your existing email lists while creating valuable incentives for consumers to join your list.
Anatomy of Your New Video & Photography System
The goal of the video/photography marketing system is to generate ongoing, highly creative, broadcast quality video and picture ads that will capture your unique sales proposition to increase brand awareness and sales.
- Schedule and execute 1 video and picture shoot every 6 months.
- We will provide all scripts, scheduling, filming, editing and video and picture ad development and promotion (all ad costs are covered in fee).
How Being Our Client Works:
The cost of advertising is included in your fee.
We build all the content, promote all the ads and measure and improve everything.
All services are month-to-month and you may cancel at any time.
Even if you cancel services, everything we've built remains yours.