Click to Learn Why This Marketing System Works Best for You
With your budget of $4,999 to $9,999 per month and a focus on attracting significant foot traffic to your locations across the nation, we've designed a targeted strategy that is perfectly aligned with your goals. Our approach will begin with Facebook Advertising and Email Marketing, progress to Social Media Marketing, and culminate with Video & Photography and Influencer Marketing. This strategy is a well-orchestrated system, each part enhancing the others to create the ultimate marketing synergy for your service-oriented business.
Phase 1: Facebook Advertising and Email Marketing - Engaging and Building a National Audience
Facebook Advertising: We'll start with highly targeted Facebook Ads. The platform's nationwide reach and demographic targeting make it an ideal tool for reaching a broad audience across the country. These ads will highlight the unique aspects of your services and direct potential clients to your locations.
Email Marketing: Alongside Facebook Advertising, we will implement an engaging email marketing campaign. This will involve sending newsletters, service updates, and exclusive offers directly to your audience's inboxes, keeping them informed and interested in your offerings.
Phase 2: Social Media Marketing - Enhancing Online Presence and Customer Engagement
Social Media Marketing: The next step involves a comprehensive social media strategy. Utilizing platforms like Instagram, Twitter, and LinkedIn, we will create and share content that resonates with your target audience. This continuous engagement will build brand awareness and keep your company at the forefront of potential customers' minds.
Phase 3: Video & Photography and Influencer Marketing - Showcasing Services and Expanding Reach
Video & Photography: High-quality video and photography will be crucial in visually showcasing your services. This content will be used across various platforms, including social media and email campaigns, to tell your brand’s story in a compelling and engaging way.
Influencer Marketing: Finally, we'll incorporate influencer marketing. Collaborating with influencers who align with your brand values and have a significant following will help you reach a wider audience. These influencers can authentically promote your services, creating a ripple effect that drives more foot traffic to your locations.
By integrating these elements - starting with the targeted reach of Facebook Ads and the personalized engagement of Email Marketing, followed by the broad appeal of Social Media Marketing, and the compelling storytelling of Video & Photography, all amplified by the influential power of Influencer Marketing - we will create a dynamic marketing system. This system is not just designed to increase visibility but also to generate significant foot traffic to your locations nationally.
Strategy: Create customized ad funnels for your business, and target people actively looking for your offerings online, and then retarget them until they become customers.
Strategy: Create email campaigns and auto-responders to target people potentially interested in your offerings while retargeting existing leads and customers.
Option 2 (includes Option 1):
Strategy: Develop and post 30 custom designed Memes each month to your Social Media pages around content that will drive your target market to know, like, trust and buy from you.
Option 3 (includes Options 1 & 2):
Video & Photography
Strategy: Schedule and execute series of video and photo shoots that we will use to generate a nearly endless series of highly creative, broadcast quality video and picture ads.
Strategy: Develop relationships with key brand ambassadors and publishers, that share your target market, and have them push your offerings with strategic content and offers.
Anatomy of Your New Facebook Ad System
The goal of the Facebook Advertising System is to advertise your business, to people already looking for your offerings, until they purchase directly from you.
For example, if you sell dental supplies nationally, your ads would be shown to people searching for dental supplies, or watching videos about dental supplies, or visiting websites that sell dental supplies (your competitors), until they purchase your dental supplies.
- We will build 2 custom Facebook Ads and Landing Page Funnels each month that will target people online already looking for your offerings. We will then re-target all traffic to your Landing Pages and website with additional Facebook Ads until they purchase your offerings
- We will ensure all website visitors continue to see a diverse group of strategic ads until they make a purchase.
- We will A/B/n Test each Ad and Landing Page element (headlines, images, body copy, calls-to-actions, ad placement, etc.) in order to increase profit-producing elements while eliminating weaker ones.
Anatomy of Your New Social Media System
The goal of the Social Media* Marketing System is to drive trust and loyalty in your brand in order to drive more sales of your offerings.
- We will create and post 25-30 Memes (idea or offer expressed with a combination of image and text) each month to your company's social media.
- We will cultivate Social Media presence around your company’s unique brand and vision.
- You will be required to submit which holidays your business officially celebrates, and we will create tactful* Memes around these holidays as well.
*While Social Media may not directly enhance your bottom line, it contributes greatly to the trust required when new leads are researching your business in search of a consistent and deliberate online pulse.
*Despite all Memes being customized and branded for your business, we NEVER place your logo on a Meme for a somber holiday, such as 9/11 Remembrance, Memorial Day, etc.
Anatomy of Your New Influencer Marketing System
- Build list of 10-50 social media influencers and national media sources and that cater to your target market.
- Help to create or refine aspects of your business that will drive the most media attention.
- Create email marketing system that will send press releases/story pitches/content ideas that will maximize client's chances at media exposure.
- Analyze email marketing metrics to determine which recipients opened emails multiple time, at which point we will make additional, personalized contact to help expedite exposure.
- We will be responsible for creating pitches, press releases, and ensuring a seamless connection between and media/social media influencers.
Anatomy of Your New Email Marketing System
The goal of the Email Marketing System is to consistently engage new and existing leads with compelling content and unique offers until they purchase your offerings.
The thrust of our email marketing efforts is simple: Build emails people look forward to that simultaneously in increase sales.
- We will develop and send 4 email marketing campaigns each month in order to drive more sales, based on your market: B2B, B2C or both.
- B2B: We will add 100-250 new prospective leads into your list each month, until market is fully captured.
- B2C: We will leverage your existing email lists while creating valuable incentives for consumers to join your list.
Anatomy of Your New Video & Photography System
The goal of the video/photography marketing system is to generate ongoing, highly creative, broadcast quality video and picture ads that will capture your unique sales proposition to increase brand awareness and sales.
- Schedule and execute 1 video and picture shoot every 3 months.
- We will provide all scripts, scheduling, filming, editing and video and picture ad development and promotion (all ad costs are covered in fee).
How Being Our Client Works:
The cost of advertising is included in your fee.
We build all the content, promote all the ads and measure and improve everything.
All services are month-to-month and you may cancel at any time.
Even if you cancel services, everything we've built remains yours.