Click to Learn Why This Marketing System Works Best for You
As a local business aiming to generate quality leads for your products, we’ve developed a strategic marketing plan within your budget of $4,999 to $9,999. This comprehensive approach is designed to maximize lead generation and create a robust online presence for your business. Let’s break down how each component of this strategy will contribute to your success:
Phase 1: Facebook Advertising - Capturing Immediate Attention
Facebook Advertising: We recommend starting with Facebook Ads due to their immediate impact and precision targeting capabilities. Facebook Ads are excellent for quickly reaching a broad audience and attracting potential customers. This platform allows us to tailor campaigns specifically to your target demographic, ensuring that your ads reach those most likely to be interested in your products.
Phase 2: SEO and Positive Social Media Marketing - Building Visibility and Trust
SEO (Search Engine Optimization): Alongside Facebook Ads, we’ll focus on SEO to enhance your online visibility. SEO is crucial for ensuring that when potential customers search for products like yours, your business ranks high in search results. This is a vital step for sustained organic traffic and lead generation.
Social Media Marketing: We’ll also employ a positive social media marketing strategy. This involves engaging with your audience on platforms like Instagram, Twitter, and Facebook, sharing content that highlights your products, and building a community around your brand. Active social media presence boosts brand recognition and trust, which are essential in converting followers into leads.
Phase 3: Email Marketing and Video/Photography - Nurturing Leads and Enhancing Engagement
Email Marketing: With leads coming in from Facebook Ads, SEO, and social media efforts, email marketing will be vital in nurturing these leads. Through targeted email campaigns, we’ll provide valuable information, updates, and promotions related to your products, encouraging potential customers to make a purchase.
Video and Photography: Finally, high-quality video and photography will be used to showcase your products compellingly. Professional visuals are key in capturing the attention of your audience and enhancing the appeal of your marketing materials, both on your website and across social media platforms.
Each element of this strategy works in tandem to create a holistic marketing system. Facebook Ads for quick lead generation, SEO, and Social Media Marketing for building online visibility and trust, and Email Marketing and Video/Photography for nurturing leads and enhancing engagement.
This integrated approach is designed not just to attract leads but to convert them into loyal customers, ensuring the growth and success of your business.
4,999/mo
Option 1:
Facebook Advertising
Strategy: Create customized ad funnels for your business, and target people actively looking for your offerings online, and then retarget them until they become customers.
7,999/mo
Option 2 (includes Option 1):
Search Engine Optimization
Strategy: Create ongoing on-site and off-site content that will get your website ranked at the top of Google for high-traffic keywords your potential customers are using to find your offerings.
Social Media
Strategy: Develop and post 30 custom designed Memes each month to your Social Media pages around content that will drive your target market to know, like, trust and buy from you.
9,999/mo
Option 3 (includes Options 1 & 2):
Email Marketing
Strategy: Create email campaigns and auto-responders to target people potentially interested in your offerings while retargeting existing leads and customers.
Video & Photography
Strategy: Schedule and execute series of video and photo shoots that we will use to generate a nearly endless series of highly creative, broadcast quality video and picture ads.
Anatomy of Your New Facebook Ad System
The goal of the Facebook Advertising System is to advertise your business, to people already looking for your offerings, until they purchase directly from you.
For example, if you sell dental supplies nationally, your ads would be shown to people searching for dental supplies, or watching videos about dental supplies, or visiting websites that sell dental supplies (your competitors), until they purchase your dental supplies.
- We will build 2 custom Facebook Ads and Landing Page Funnels each month that will target people online already looking for your offerings. We will then re-target all traffic to your Landing Pages and website with additional Facebook Ads until they purchase your offerings
- We will ensure all website visitors continue to see a diverse group of strategic ads until they make a purchase.
- We will A/B/n Test each Ad and Landing Page element (headlines, images, body copy, calls-to-actions, ad placement, etc.) in order to increase profit-producing elements while eliminating weaker ones.
Anatomy of Your New Video & Photography System
The goal of the video/photography marketing system is to generate ongoing, highly creative, broadcast quality video and picture ads that will capture your unique sales proposition to increase brand awareness and sales.
- Schedule and execute 1 video and picture shoot every 3 months.
- We will provide all scripts, scheduling, filming, editing and video and picture ad development and promotion (all ad costs are covered in fee).
Anatomy of Your New Positive Review System
The goal of the Positive Review Marketing System is to drive as many positive testimonials to your organization as possible, on reputable third-party review sites from new and existing satisfied customers, vendors and associates.
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- We will use a combination of 20-100 compelling emails and/or friendly phone calls (based on what is working best) to facilitate positive relations, and reviews.
- We will leverage these positive reviews to boost your search engine optimization, as well as in your advertising to drive trust and sales.
Anatomy of Your New Social Media System
The goal of the Social Media* Marketing System is to drive trust and loyalty in your brand in order to drive more sales of your offerings.
- We will create and post 25-30 Memes (idea or offer expressed with a combination of image and text) each month to your company's social media.
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- We will cultivate Social Media presence around your company’s unique brand and vision.
- You will be required to submit which holidays your business officially celebrates, and we will create tactful* Memes around these holidays as well.
*While Social Media may not directly enhance your bottom line, it contributes greatly to the trust required when new leads are researching your business in search of a consistent and deliberate online pulse.
*Despite all Memes being customized and branded for your business, we NEVER place your logo on a Meme for a somber holiday, such as 9/11 Remembrance, Memorial Day, etc.
Anatomy of Your New Email Marketing System
The goal of the Email Marketing System is to consistently engage new and existing leads with compelling content and unique offers until they purchase your offerings.
The thrust of our email marketing efforts is simple: Build emails people look forward to that simultaneously in increase sales.
- We will develop and send 4 email marketing campaigns each month in order to drive more sales, based on your market: B2B, B2C or both.
- B2B: We will add 100-250 new prospective leads into your list each month, until market is fully captured.
- B2C: We will leverage your existing email lists while creating valuable incentives for consumers to join your list.
Anatomy of Your New SEO System
The goal of the Search Engine Optimization Marketing System is to get your website ranked at the top of Google so people find you first when searching for your offerings online.
- We will begin by researching and recommending the best Keyword Phrases to drive new potential customers to your website. For example, if you provide tree removal in Bergen County NJ, a good Keyword would be "Bergen County Tree Removal Company."
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- Once you approve this list of Keywords, we will get your website ranked at the top of Search Engines by creating and strategically adding 10 SEO-focused original landing pages/articles into your website each month.
- We will track the ranking of your Keywords in your password-protected Marketing Portal. This allows you to track your marketing progress, while allowing us to prioritize keywords that you are not yet ranked for.
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How Being Our Client Works:
The cost of advertising is included in your fee.
We build all the content, promote all the ads and measure and improve everything.
All services are month-to-month and you may cancel at any time.
Even if you cancel services, everything we've built remains yours.