Click to Learn Why This Marketing System Works Best for You
we’ve devised a comprehensive marketing strategy within your budget of $4,999 to $9,999. This plan is designed to build a robust online presence and drive significant sales through your website. Let’s explore how each element of this strategy works in harmony:
Phase 1: SEO and Email Marketing - Laying the Foundation
SEO (Search Engine Optimization): Our first step is to ensure your business ranks high in search engine results. SEO is critical for local businesses as it boosts your visibility when potential customers search for the services you offer. This long-term strategy lays the groundwork for sustained organic website traffic and sales.
Email Marketing: Alongside SEO, we'll implement a targeted email marketing campaign. This channel is excellent for nurturing leads and keeping your audience engaged. Through personalized content and offers, we’ll turn your email list into a reliable source of website traffic and sales.
Phase 2: Facebook Ads and Positive Reviews - Building Momentum
Facebook Advertising: With the foundation in place, we'll utilize Facebook Ads to target your specific audience. These ads are perfect for capturing immediate interest and directing traffic to your website. They offer rapid feedback and allow us to fine-tune our approach for maximum impact.
Positive Reviews: Simultaneously, we’ll focus on accumulating positive customer reviews. These reviews are invaluable, enhancing your business's credibility and attracting more customers. They also contribute positively to your SEO efforts.
Phase 3: Video/Photography and Social Media Marketing - Expanding Reach
Video and Photography: High-quality visuals are crucial in today’s market. We'll use professional video and photography to showcase your services, making your website and ad campaigns more engaging and persuasive.
Social Media Marketing: Finally, we'll amplify your presence with a comprehensive social media strategy. Platforms like Instagram, Twitter, and Facebook will be used to engage with your community, share your content, and drive traffic to your website. This step is vital for building a loyal customer base and enhancing brand recognition.
Each component of this strategy is integral. SEO and Email Marketing establish your online presence and start bringing in traffic. Facebook Ads and Positive Reviews accelerate this process, creating immediate impact and trust. Video/Photography and Social Media Marketing then broaden your reach, solidifying your position in the market.
This is more than a marketing plan; it's a holistic system designed to elevate your business and significantly increase your website sales.
Search Engine Optimization
Strategy: Create ongoing on-site and off-site content that will get your website ranked at the top of Google for high-traffic keywords your potential customers are using to find your offerings.
Strategy: Create email campaigns and auto-responders to target people potentially interested in your offerings while retargeting existing leads and customers.
Option 2 (includes Option 1):
Strategy: Create customized ad funnels for your business, and target people actively looking for your offerings online, and then retarget them until they become customers.
Strategy: We will drive as many positive testimonials for your organization as possible, on reputable third-party review sites, from new and existing satisfied customers, vendors and associates.
Option 3 (includes Options 1 & 2):
Video & Photography
Strategy: Schedule and execute series of video and photo shoots that we will use to generate a nearly endless series of highly creative, broadcast quality video and picture ads.
Strategy: Develop and post 30 custom designed Memes each month to your Social Media pages around content that will drive your target market to know, like, trust and buy from you.
Anatomy of Your New Facebook Ad System
The goal of the Facebook Advertising System is to advertise your business, to people already looking for your offerings, until they purchase directly from you.
For example, if you sell dental supplies nationally, your ads would be shown to people searching for dental supplies, or watching videos about dental supplies, or visiting websites that sell dental supplies (your competitors), until they purchase your dental supplies.
- We will build 2 custom Facebook Ads and Landing Page Funnels each month that will target people online already looking for your offerings. We will then re-target all traffic to your Landing Pages and website with additional Facebook Ads until they purchase your offerings
- We will ensure all website visitors continue to see a diverse group of strategic ads until they make a purchase.
- We will A/B/n Test each Ad and Landing Page element (headlines, images, body copy, calls-to-actions, ad placement, etc.) in order to increase profit-producing elements while eliminating weaker ones.
Anatomy of Your New Video & Photography System
The goal of the video/photography marketing system is to generate ongoing, highly creative, broadcast quality video and picture ads that will capture your unique sales proposition to increase brand awareness and sales.
- Schedule and execute 1 video and picture shoot every 3 months.
- We will provide all scripts, scheduling, filming, editing and video and picture ad development and promotion (all ad costs are covered in fee).
Anatomy of Your New Positive Review System
The goal of the Positive Review Marketing System is to drive as many positive testimonials to your organization as possible, on reputable third-party review sites from new and existing satisfied customers, vendors and associates.
- We will use a combination of 20-100 compelling emails and/or friendly phone calls (based on what is working best) to facilitate positive relations, and reviews.
- We will leverage these positive reviews to boost your search engine optimization, as well as in your advertising to drive trust and sales.
Anatomy of Your New Social Media System
The goal of the Social Media* Marketing System is to drive trust and loyalty in your brand in order to drive more sales of your offerings.
- We will create and post 25-30 Memes (idea or offer expressed with a combination of image and text) each month to your company's social media.
- We will cultivate Social Media presence around your company’s unique brand and vision.
- You will be required to submit which holidays your business officially celebrates, and we will create tactful* Memes around these holidays as well.
*While Social Media may not directly enhance your bottom line, it contributes greatly to the trust required when new leads are researching your business in search of a consistent and deliberate online pulse.
*Despite all Memes being customized and branded for your business, we NEVER place your logo on a Meme for a somber holiday, such as 9/11 Remembrance, Memorial Day, etc.
Anatomy of Your New Email Marketing System
The goal of the Email Marketing System is to consistently engage new and existing leads with compelling content and unique offers until they purchase your offerings.
The thrust of our email marketing efforts is simple: Build emails people look forward to that simultaneously in increase sales.
- We will develop and send 4 email marketing campaigns each month in order to drive more sales, based on your market: B2B, B2C or both.
- B2B: We will add 100-250 new prospective leads into your list each month, until market is fully captured.
- B2C: We will leverage your existing email lists while creating valuable incentives for consumers to join your list.
Anatomy of Your New SEO System
The goal of the Search Engine Optimization Marketing System is to get your website ranked at the top of Google so people find you first when searching for your offerings online.
- We will begin by researching and recommending the best Keyword Phrases to drive new potential customers to your website. For example, if you provide tree removal in Bergen County NJ, a good Keyword would be "Bergen County Tree Removal Company."
- Once you approve this list of Keywords, we will get your website ranked at the top of Search Engines by creating and strategically adding 10 SEO-focused original landing pages/articles into your website each month.
- We will track the ranking of your Keywords in your password-protected Marketing Portal. This allows you to track your marketing progress, while allowing us to prioritize keywords that you are not yet ranked for.
How Being Our Client Works:
The cost of advertising is included in your fee.
We build all the content, promote all the ads and measure and improve everything.
All services are month-to-month and you may cancel at any time.
Even if you cancel services, everything we've built remains yours.