Information Needed for Email Lists By Maverick Steffen | Daily Marketing Advice I always like to ensure we have at least 3 types of information regarding the people that sign-up for our email lists, via eBook, newsletter, contest, etc: Email (of course) First Name...
Does SEX Really SELL? By Maverick Steffen | Daily Marketing Advice Advertising sexy women is generally NOT an effective advertising strategy if you are selling a product or service that does not directly enhance a person's ability to mate with another. In other words,...
How to Create Positive Perceptions in Marketing By Maverick Steffen | Daily Marketing Advice The one unreliable feature that marketers hate is that X-factor, that je ne sais qua, that thing where logic and rationale surrenders itself to emotion and instinct. I hear...
How to Create Demand to Sell Your Stuff By Maverick Steffen | Daily Marketing Advice You and I both know that lately most people are spending less money. So, the reason your advertising may not be successful is not because people don’t find you credible, they may just...
Short Guide to Ethics in Marketing By Maverick Steffen | Daily Marketing Advice One of the best classes I took in college was Ethics. It was a tremendous class filled with interesting readings, demanding essays and intellectually stimulating exams. I learned so much...
5 Tips for Newspaper Advertising By Maverick Steffen | Daily Marketing Advice So you're thinking about advertising in your local newspaper and you wanted some advice from the greatest small business expert alive - good for you! So, let's grab a spoon and dig right in...
