How to Write Calls-to-Action By Maverick Steffen | Daily Marketing Advice The only reason you're sending email to people is to drive some sort of action... ....that is, unless you're writing an apology like CEO Reed Hastings of Netflix did when he spontaneously...
How & When to Use Negative Advertisements By Maverick Steffen | Daily Marketing Advice Negative advertising can essentially be broken down into 2 categories listed below. You'll notice I labeled these both with the keyword 'political' because these types of ads...
How to Immediately Build a Political Following By Maverick Steffen | Daily Marketing Advice I've consulted several new politicians all over the country, and their 2 biggest problems are: They don't have adequate funding They don't have adequate support Funding is of...
Guide to Trashing Your Competitors By Maverick Steffen | Daily Marketing Advice Negative Branding can essentially be broken down into 2 categories listed below. You'll notice I labeled these both with the keyword 'political' because these types of ads are...
How to Write an Effective Advertisement Headline By Maverick Steffen | Daily Marketing Advice Unless your headline gets your reader to do exactly what you want them to do (i.e. read an article, fill out a form, pick up the phone, etc.), it is a complete waste of time....
