How to Create Positive Perceptions in Marketing By Maverick Steffen | Daily Marketing Advice The one unreliable feature that marketers hate is that X-factor, that je ne sais qua, that thing where logic and rationale surrenders itself to emotion and instinct. I hear...
How to Write an Attention Grabbing Headline By Maverick Steffen | Daily Marketing Advice The bottom line is that 5 times more people read headlines than the actual body text of any material they are dealt. This translates into the simple fact that 80% of your...
How to Produce a Radio Advertisement By Maverick Steffen | Daily Marketing Advice Today we produced a beautiful piece of artwork in the form a radio advertisement for a client of ours in Anaheim, CA. Although, it dawned on me that a lot of small business owners may...
How to Create Demand to Sell Your Stuff By Maverick Steffen | Daily Marketing Advice You and I both know that lately most people are spending less money. So, the reason your advertising may not be successful is not because people don’t find you credible, they may just...
Short Guide to Ethics in Marketing By Maverick Steffen | Daily Marketing Advice One of the best classes I took in college was Ethics. It was a tremendous class filled with interesting readings, demanding essays and intellectually stimulating exams. I learned so much...
5 Tips for Newspaper Advertising By Maverick Steffen | Daily Marketing Advice So you're thinking about advertising in your local newspaper and you wanted some advice from the greatest small business expert alive - good for you! So, let's grab a spoon and dig right in...
