Short Guide for Branding Your Biz By Maverick Steffen | Daily Marketing Advice Marketing your business begins with branding. Before you begin developing a sales proposition for customers, you need to define who your business is, and what your business does. If you are...
How to Brand Your Products Individually By Maverick Steffen | Daily Marketing Advice Sub-Branding refers to an organization placing their brand name on several different types of products or services. For example: While this may seem harmless, it isn't....
How to Create Positive Perceptions in Marketing By Maverick Steffen | Daily Marketing Advice The one unreliable feature that marketers hate is that X-factor, that je ne sais qua, that thing where logic and rationale surrenders itself to emotion and instinct. I hear...
How to Reach Your Customers with One Word By Maverick Steffen | Daily Marketing Advice President Obama must have been going crazy whenever he heard his campaign saturated down to one word. I have no doubt the President probably wanted to say so much more to American...
Why You Need to be First, Not Better By Maverick Steffen | Daily Marketing Advice Let me ask you a question: who was the first person to fly solo across that Atlantic Ocean? If you answered Charles Lindbergh, you are correct. Even if you didn't know the answer, did...
What is the Definition of Marketing and Branding? By Maverick Steffen | Daily Marketing Advice My definition of marketing is: getting someone to know, like and trust you in the interest of improving their condition. That's it. Marketing is nothing more than a...
