Does SEX Really SELL? By Maverick Steffen | Daily Marketing Advice Advertising sexy women is generally NOT an effective advertising strategy if you are selling a product or service that does not directly enhance a person's ability to mate with another. In other words,...
How to Create Positive Perceptions in Marketing By Maverick Steffen | Daily Marketing Advice The one unreliable feature that marketers hate is that X-factor, that je ne sais qua, that thing where logic and rationale surrenders itself to emotion and instinct. I hear...
How to Select a Company Name By Maverick Steffen | Daily Marketing Advice Selecting the right business name is probably the most important thing you can do when starting a new business. There are many things you need to consider, but the most important thing is people...
Short Guide for Branding Your Biz By Maverick Steffen | Daily Marketing Advice Marketing your business begins with branding. Before you begin developing a sales proposition for customers, you need to define who your business is, and what your business does. If you are...
Layman's Guide for Branding a Business By Maverick Steffen | Daily Marketing Advice By the conclusion of this brilliant blog posting, you'll understand exactly why your organization needs a strong brand. What you have to realize is this: Your company has a brand,...
How to Brand Startups By Maverick Steffen | Daily Marketing Advice Most businesses fail within their first to third year of business because they have no idea what they're doing! For example, entering the market as another "me-too" business is the worst possible...
