Published June 29, 2020, by Maverick Steffen
A video testimonial is one of the best ways to get strangers to trust your company and close more sales.
For example: https://www.youtube.com/watch?v=IE6Sqqti73g
So, how do you get a bunch of great video testimonials for your website?
The fastest and easiest way to get video testimonials is to create a contest.
For instance, offer a free [INSERT VALUE] for the best and most creative video testimonial about your company.
Inform customers that the video can be made using an iPhone or Android, and use email marketing to explain and promote the contest to your customers.
If you have a lot of products, create another contest so that 'the person who sends the most product video testimonials wins.'
We did this for a huge car parts company and the results were outstanding.
This whole campaign shouldn't take more than a few hours to set up, and you can easily drive 3-50 video testimonials within days of implementation.
In terms of prizes, gift cards are fast and easy. Do NOT give away your products or services. This always seems sleazy even though we know it's not.
Have a great week!
To your success!
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