Our Proposal

Goals & Milestones

Objectives

• Complete initial analysis of your business, offerings, market and competition, followed by a phone call with you to get a complete understanding of your obstacles and goals.
• Launch Marketing System following your explicit, signed approval.
• Increase online visibility to attract new customers
• Build and maintain consistent branding and sales messaging throughout all copy and creative
• Ensure all content is explicitly reviewed and approved by Client before promoting

Measurements of Success

• Launch of entire Marketing System within 14 days of Client signing up for services
• Increase in new customers directly tracible to The Marketing Agency's efforts

Value

• Higher return on marketing dollars spent from now into the future based on long-term Internet presence enhancement and related implementation of marketing strategies
• Decrease in time to manage marketing and advertising focus
  Less reliance on referral network
• Significant increase in new clients acquired online
• Decrease in time and energy spent on marketing efforts

Methodology

Option 1: Facebook Advertising

The goal of the Facebook Advertising System is to advertise your business, to people already looking for your offerings, until they purchase directly from you. 

For example, if you sell dental supplies nationally, your ads would be shown to people searching for dental supplies, or watching videos about dental supplies, or visiting websites that sell dental supplies (your competitors), until they purchase your dental supplies. 

1. We will build 1 new Facebook Ad and Landing Page each month that will target people online already looking for your offerings. We will then re-target all traffic to your Landing Pages and website with additional Facebook Ads until they purchase your offerings. 
2. We will also build an automated sketch of the most likely person to become your customer, and use this profile to target those individuals that meet these similarities with strategic Facebook Advertising
   • We will ensure all website visitors continue to see a diverse group of strategic ads until they make a purchase.
   • We will A/B/n Test each Ad and Landing Page element (headlines, images, body copy, calls-to-actions, ad placement, etc.) in order to increase profit-producing elements while eliminating weaker ones. 

Option 2: All of the elements of Option 1, including Search Engine Optimization

The goal of the Search Engine Optimization Marketing System is to get your website ranked at the top of Google so people find you first when searching for your offerings online. 

• We will begin by researching and recommending the best Keyword Phrases to drive new potential customers to your website. For example, if you provide tree removal in Bergen County NJ, a good Keyword would be "Bergen County Tree Removal Company."
  1. Once you approve this list of Keywords, we will get your website ranked at the top of Search Engines by creating and strategically adding 5 SEO-focused original landing pages/articles into your website each month. 
  2. We will track the ranking of your Keywords in your password-protected Marketing Portal. This allows you to track your marketing progress, while allowing us to prioritize keywords that you are not yet ranked for. 

Option 3: All of the elements of Options 1 & 2, including Email Marketing & Social Media

The goal of the Social Media Marketing System* is to drive trust and loyalty in your brand in order to drive more sales of your offerings. 

1. We will create and post 5-10 Memes (idea or offer expressed with a combination of image and text) each month to your company's social media.
2. We will cultivate Social Media presence around your company’s unique brand and vision.
3. You will be required to submit which holidays your business officially celebrates, and we will create tactful* Memes around these holidays as well. 

*While Social Media may not directly enhance your bottom line, it contributes greatly to the trust required when new leads are researching your business in search of a consistent and deliberate online pulse. 

*Despite all Memes being customized and branded for your business, we NEVER place your logo on a Meme for a somber holiday, such as 9/11 Remembrance, Memorial Day, etc.

The goal of the Email Marketing System is to consistently engage new and existing leads with compelling content and unique offers until they purchase your offerings.

If you are a B2B Client, we will be creating large email lists of potential customers in order to proactively drive new sales. We build all email lists with humans once you sign up, and the list will be added to monthly based on the terms below.

For B2B and B2C Clients, we will be using email marketing to convert your new and existing leads into new customers. 

The thrust of our email marketing efforts is simple: Build emails people look forward to that simultaneously in increase sales. 

B2B Email Marketing Clients:

We will build email lists of corporate decision-makers, based on the criteria you've stipulated, to promote special offerings and valuable content. We can merge these contacts into an existing email marketing system, or create a new one.

• We will add 100-250 new prospective leads into list each month, until market is fully captured.
• We will develop and send 2 email marketing campaigns each month in order to drive new sales.
  • We will create and promote advice and shareable content related to your offerings. This option will create and implement a comprehensive strategy via a carefully managed email marketing system that delivers monthly value to your target market, while driving new and repeat sales and social media shares.
  • We will adjust future email marketing efforts based on actionable metrics to steadily increase email open rate, site traffic and make a purchase from email list.

B2C Email Marketing Clients:

We will kickstart Email Marketing System with the development of 2 pieces of valuable, click-worthy content that website visitors will submit their information in exchange for.

• We will advertise the most popular of these incentives to drive huge increases in the email marketing list.
• We will develop and send 2 email marketing campaigns each month in order to drive sales.
  • We will promote advice and shareable content related to your services. This option will create and implement a comprehensive strategy via a carefully managed email marketing system that delivers monthly value to your target market, while driving new and repeat sales and social media shares.
  • We will adjust future email marketing efforts based on actionable metrics to steadily increase email open rate, site traffic and make a purchase from email list.

Terms & Conditions

• Option 1 -  999 / mo
• Option 2 -  1,499 / mo
• Option 3 -  1,999 / mo

• Payments are automatically processed each month on your 1st payment anniversary date.
• You may cancel services at any time and will not be billed for the following month. 
• You will own everything created on your behalf, and will not be responsible for creating content, images or forms.
• You are responsible for reviewing all work created on your behalf and providing your feedback and/or approval within a reasonable timeframe of 24-72 hours of completion notification. 
• Marketing Systems may be paused at any time, and billing and services will not commence until Client gives explicit, signed authorization.